Professional Diploma in Digital Health Marketing

1. Develops comprehensive understanding of digital marketing strategies specific to the healthcare sector.
2. Enhances the ability to design effective health campaigns focused on patient awareness and institutional branding.
3. Equips trainees with tools such as Google Ads, SEO, and social media platforms.
4. Prepares trainees to obtain an internationally accredited certificate in digital health marketing.

1. University degree in health, management, or media-related fields.
2. Basic proficiency in internet use and digital communication tools.
3. Full commitment to the training program and execution of the final project.

1. Certified copy of academic qualification.
2. Recent personal photo (white background).
3. Copy of ID or passport.
4. Completed official registration form.

1. Healthcare facility staff and administrators.
2. Marketing and PR officers in hospitals and medical centers.
3. Entrepreneurs in the healthcare sector.
4. Graduates of health, media, or management faculties interested in digital health marketing.

Level One (Foundational): Concepts of Digital Marketing in Healthcare

• Training Hours: 20 hours
• Training Units

1. Introduction to digital marketing and key concepts.
2. Digital healthcare markets and online patient behavior.
3. Digital platforms and their applications in healthcare services.
4. Laws and ethics of digital health marketing.

Intermediate Level: Digital Planning and Analytics Tools

• Training Hours: 15 hours
• Training Units:

1. Using Google Analytics in healthcare marketing.
2. SEO for medical and health services.
3. Writing engaging health content aligned with SEO.
4. Performance assessment and campaign optimization.

Advanced Level: Campaign Management & Strategic Implementation

• Training Hours: 20 hours
• Training Units:

1. Designing and managing digital campaigns for clinics and centers.
2. Digital advertising (Google Ads – Facebook Ads – Instagram).
3. Online reputation management and patient interaction.
4. Patient loyalty strategies in the digital environment.

Applied Research Project: “Designing an Integrated Digital Marketing Campaign for a Healthcare Center”

• Training Hours: (5) hours Supervised and Evaluated
• Project Description:

Trainees are required to design a real-world digital marketing campaign for a healthcare clinic or center. The project must include situation analysis, audience definition, campaign planning, content creation, and performance metrics.

• Project Objectives:

1. Apply acquired knowledge in a realistic scenario.
2. Develop skills in digital planning, execution, and evaluation.

• Trainee Tasks:

1. Develop a comprehensive digital marketing plan.
2. Present a professional PowerPoint project presentation.
3. Submit a final project portfolio in PDF format.

• Supervision and Guidance Approach:

1. Direct or online supervision by qualified mentors.

• Project Deliverables:

1. PDF project file.
2. PowerPoint presentation.
3. Official Project Completion Certificate.

1. International Professional Certificate issued by the American Board of Medical & Health Specialties – California, USA
   •  Notarized and Apostilled by the U.S. Department of State.
   • Globally verifiable via the Dataflow system
2. International Professional Certificate issued by the American Board for Training and Human Resources Development – California, USA
   • Notarized and Apostilled by the U.S. Department of State.
   • Globally verifiable via the Dataflow system
3. Certificate issued by Midmak International Academy – Syria | Australi
   • Certified by the Ministry of Foreign Affairs of Australia and Syria.
4. Academic Endorsement from the American University for Continuing Medical Education (AU-CME)
   • Independent academic documentation facilitating acceptance for international accreditation and professional development portfolios.