Professional Diploma in Pharmaceutical Marketing

1. Prepares professionals for careers in pharmaceutical companies and distribution firms.
2. Enhances skills in evidence-based scientific marketing.
3. Builds understanding of the pharmaceutical market and consumer behavior.
4. Develops effective communication with physicians, pharmacists, and regulatory bodies.
5. Trains participants to deliver scientific presentations and data-driven promotions.

1. Bachelor’s degree in pharmacy or a related medical or scientific field.
2. Interest in marketing and managing pharmaceutical products.
3. Commitment to attendance and practical evaluations.

1. Certified copy of the university degree.
2. Recent personal photo (white background).
3. Copy of national ID or passport.
4. Pharmacists’ union registration document (if applicable).
5. Completed registration form.

1. Pharmacists working in or aspiring to work in pharmaceutical marketing.
2. Pharmacy and medical sciences graduates.
3. Medical representatives in pharmaceutical companies.
4. Pharmaceutical promotion officers in public and private sectors.
5. Individuals interested in pharmaceutical market research.

Level One (Foundational): Principles of Pharmaceutical Marketing

• Training Hours: 20 hours
• Training Units

1. Introduction to Scientific Marketing in the Pharmaceutical Sector and Its Importance
2. The Life Cycle of a Pharmaceutical Product: From Development to Marketing
3. Pharmaceutical Market Analysis and Understanding Competitive Strategies
4. Understanding Pharmaceutical Consumer Behavior and Influencing Purchasing Decisions

Intermediate Level: Promotional Skills and Scientific Communication

• Training Hours: 15 hours
• Training Units:

1. Formulating the Scientific Message of Pharmaceutical Products Clearly and Effectively
2. Preparing and Delivering Persuasive and Impactful Promotional Presentations
3. Building and Managing Professional Relationships with Physicians and Pharmacists
4. Utilizing Marketing Decision-Support Tools in Pharmaceutical Companies.

Advanced Level: Strategic Marketing & Product Management

• Training Hours: 20 hours
• Training Units:

1. Pricing Strategies and Distribution Mechanisms of Pharmaceutical Products.
2. Digital Marketing Applications in the Pharmaceutical Industry.
3. Design, Implementation, and Management of Pharmaceutical Marketing Campaigns.
4. Legal and Ethical Regulations in Pharmaceutical Marketing.

Applied Research Project: “Strategic Marketing Analysis of a Real or Simulated Pharmaceutical Product”

• Training Hours: (5) hours Supervised and Evaluated
• Project Description:

The trainee conducts a comprehensive analysis of a pharmaceutical product’s marketing strategy, including analytical, planning, promotional, and evaluation components.

• Project Objectives:

1. Apply theoretical knowledge in real-world scenarios.
2. Develop critical thinking and marketing analysis skills.

• Trainee Deliverables:

1. Select a pharmaceutical product.
2. Develop a scientific marketing plan.
3. Prepare a presentation and documentation report.

• Supervision Format:

1. Individual or group supervision (in-person or online).

• Project Outputs:

1. PDF report of the marketing plan.
2. Recorded presentation.
3. Project completion certificate.

1. International Professional Certificate issued by the American Board of Medical & Health Specialties – California, USA
   •  Notarized and Apostilled by the U.S. Department of State.
   • Globally verifiable via the Dataflow system
2. International Professional Certificate issued by the American Board for Training and Human Resources Development – California, USA
   • Notarized and Apostilled by the U.S. Department of State.
   • Globally verifiable via the Dataflow system
3. Certificate issued by Midmak International Academy – Syria | Australi
   • Certified by the Ministry of Foreign Affairs of Australia and Syria.
4. Academic Endorsement from the American University for Continuing Medical Education (AU-CME)
   • Independent academic documentation facilitating acceptance for international accreditation and professional development portfolios.