Responsibilities:
- Prepare and implement media and marketing strategies to support the academy’s goals and increase brand awareness through long- and short-term plans that contribute to enhancing the academy’s market presence.
- Manage the academy’s media content across all platforms, including social media, the website, and newsletters, ensuring content aligns with the academy’s vision and mission.
- Develop and oversee promotional campaigns, including digital and advertising campaigns, to achieve higher audience engagement and increase followers and potential clients.
- Collaborate with design and production teams to ensure high-quality media and advertising content, providing creative ideas that enhance marketing messages.
- Analyze the performance of media and marketing campaigns using data analysis tools, providing periodic reports with recommendations and adjustments for maximum impact.
Requirements:
- Qualifications: Degree in Media, Marketing, or a related field.
- Experience: Previous experience in digital marketing and media, preferably in an educational or academic setting.
- Core Skills:
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- Creative skills for developing new ideas for media campaigns and promotional content that reflect the academy’s vision.
- Analytical skills to evaluate the performance of media campaigns and identify opportunities for improvement.
- Strong communication skills for coordinating with different teams and ensuring consistency in media messaging.
- Proficiency in Digital Marketing and Media Tools, including:
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- Google Analytics to analyze website performance and understand visitor behavior.
- Social media management tools like Hootsuite or Buffer for organizing and scheduling media content.
- Experience with digital advertising tools, such as Google Ads and Facebook Ads for planning and managing paid advertising campaigns.
- Proficiency in basic design programs like Canva or Adobe Photoshop for creating simple and effective visual content.
- Proficiency in Microsoft Office, especially:
- Excel: for data analysis and campaign performance tracking.
- PowerPoint: for creating presentations that explain marketing strategies and campaign results.