Digital Content Management and Graphic Design

Job Objective:

To provide comprehensive services for managing social media pages (Facebook and Instagram), including graphic design, video production, visual identity development, content scheduling and publishing, audience engagement, and periodic performance reporting with a focus on supporting advertising campaigns for training courses.

Key Duties and Responsibilities:

Graphic Design:

• Execute designs for regular posts and promotional posts (especially training course ads) with high quality and in alignment with the visual identity.
• Design advertising materials (images and short videos).
• Adhere to platform-specific dimensions and standards.
• Provide creative support to develop the visual identity as needed.

Video Production:

• Produce and edit short and long videos (Reels, Stories, Ads).
• Consistently incorporate visual identity elements into all videos.

Visual Identity Development:

• Update and maintain the visual identity guidelines (colors, fonts, logo, visual elements).
• Ensure consistency of all page content with the visual identity.

Page Management and Engagement:

• Publish scheduled content and engage daily with followers (respond to comments and messages).
• Monitor performance metrics and suggest improvements for engagement.

Content Scheduling:

• Use professional scheduling tools (Meta Business Suite, Buffer, Hootsuite, etc.).
• Ensure publishing aligns with the content plan and special events.

Performance Reporting:

• Collect and analyze engagement and growth data weekly and monthly.
• Prepare detailed reports including performance, recommendations, and best practices.

Working Hours:

Full-time from Saturday to Thursday (hours to be agreed upon, typically 8 hours per day).

Team Size:

(Include specifics about the number of team members as appropriate)

Required Qualifications and Skills:

• Proven experience in graphic design and video production (preferably in digital marketing).
• Strong proficiency in design software (Adobe Photoshop, Illustrator, Premiere, After Effects, etc.).
• Good knowledge of social media platforms and content requirements for each.
• Excellent communication skills and ability to work effectively in a team.
• Strong time management skills and commitment to deadlines.
• Ability to prepare and analyze performance reports.