Dr. Samah Toukan
Medical Sector
Dr. Samah Toukan is a strategic healthcare executive with 20 years of leadership across dermatology, cosmetology, and pharmaceutical sciences. As Head of Dermatology & Cosmetology at Dummar Medical Center, she architects and executes department wide strategies that optimize operations, enhance patient outcomes, and strengthen cross departmental collaboration.
She has a proven track record in launching and relaunching 20 products, training and coaching 300 medical representatives, and fostering partnerships with multinational firms like AstraZeneca and Novartis. Adept at budget management, performance analytics, and KOL engagement, she consistently drives revenue growth, elevates service quality, and advances clinical innovation.
1996 Bachelor Degree, Faculty of Pharmacy – University of Damascus
2024 Management & Leadership course by Venture for business consulting and training.
2017 Training of Trainers (TOT) Course, Ousus Training Centre, Damascus.
2017 Clinical Pharmacy Course, Ousus Training Centre, Damascus
2024 Head of Dermatology and Cosmetology Department Dummar Medical Center
•Prepared and proposed the strategic plan for the department, contributing to its development.
•Developed operational work plans aligned with the center’s strategy and tracked their execution.
•Established systems and instructions to regulate departmental workflows.
•Organized and coordinated daily, weekly, and monthly departmental activities.
•Assessed departmental needs for tools and resources, securing them in coordination with relevant units.
•Proposed annual and periodic programs to stimulate departmental activity.
•Monitored performance, prepared achievement reports, and presented them to the center director.
•Ensured safety procedures: cleanliness and sterility of equipment, secure storage of tools and products, and information confidentiality.
•Provided technical and administrative guidance to staff, evaluated performance, and proposed development programs.
•Managed attendance and leave in coordination with Human Resources.
•Handled suggestions and complaints related to the department.
•Maintained appropriate staffing levels for timely, high-quality service delivery.
•Collaborated with Marketing & Public Relations to develop awareness programs.
•Cultivated relationships with internal and external partners to uphold service standards.
•Monitored field developments in cosmetology and integrated new techniques.
•Maintained computerized and paper records.
•Held regular staff meetings to review performance and drive improvements.
•Attended administrative meetings and managed departmental projects.
•Prepared and monitored departmental budgets.
•Participated in relevant training courses.
•Performed additional tasks within the area of expertise as requested.
2019-2020 Scientific Office Manager Oshar Pharma, Damascus, Syria
•Established and organized all scientific data for newly launched products.
•Trained over 100 medical representatives across Syrian districts and managed their scientific inquiries.
•Coordinated medical team interactions with physicians.
•Led the market launch of ranolazine, managing all scientific requirements end-to-end.
•Prepared and reviewed visual aid data, liaising with designers to ensure accuracy and effectiveness.
•Strengthened communication between the scientific office and marketing department, boosting sales revenues.
•Served as the keynote speaker at the company’s launch event.
2007-2011 Scientific Office Manager ICA/Sandy Pharma, Damascus, Syria
•Trained more than 200 medical representatives and managed scientific support across all districts.
•Coordinated between medical teams and physicians.
•Successfully re-launched 20 pharmaceutical products in the Syrian market.
•Enhanced collaboration with marketing, significantly increasing sales.
2005-2007 Product Manager MPI, Damascus, Syria
•Managed all requirements for MPI’s AstraZeneca medical marketing team.
•Conducted dual-visit support for key opinion leaders in major districts.
•Delivered presentations in public and private hospitals to physicians and residents.
•Responded to clinical and product-related queries from
2003-2005 Medical Marketing Coordinator NCPI, Damascus, Syria
•Trained new medical representatives.
•Developed and executed marketing plans for product launches.
•Delivered hospital presentations and prepared leaflets and brochures.
•Translated scientific articles and responded to medical inquiries.
- Developing medical marketing materials and visual aids.
- Organizing symposiums and KOL
- Off-shore business correspondence and scientific
- Designing and implementing marketing programs and sales activities.
- Comprehensive knowledge of pharmaceutical products and clinical