Professional Diploma in Scientific Marketing of Dental Services & Aesthetics

1. University degree in a health, management, marketing, or related field.
2. Basic background in dental aesthetics or interest in the field.
3. Full commitment to program attendance and completion of the applied project

1. Certified copy of university degree.
2. Recent passport-style photo (white background).
3. Copy of national ID or passport.
4. Completed official registration form.

1. Dentists seeking to promote their aesthetic services.
2. Marketing and PR officers in dental centers.
3. Graduates of marketing or management programs interested in dental and aesthetic services.
4. Entrepreneurs in the dental and beauty care sector.

Level One (Foundational): Basics of Health & Aesthetic Marketing

• Training Hours: 20 hours
• Training Units

1. Concepts of healthcare marketing and dental aesthetic services.
2. Branding for aesthetic dental clinics.
3. Consumer behavior in dental aesthetics.
4. Ethical marketing and medical advertising regulations.

Intermediate Level: Analytical Tools & Campaign Design

• Training Hours: 15 hours
• Training Units:

1. Strategic planning for cosmetic service campaigns.
2. Aesthetic copywriting and value-based promotion.
3. Marketing performance analysis using KPIs.
4. Professional client communication and loyalty strategies.

Advanced Level: Digital Promotion & Visual Communication

• Training Hours: 20 hours
• Training Units:

1. Using social media to market dental aesthetic services.
2. Creating trusted video and photo marketing content.
3. Persuasive communication and live patient consultations.
4. Running and evaluating digital ad campaigns.

Applied Research Project: “Design and Execution of a Comprehensive Scientific Marketing Campaign for a Dental Aesthetic Center”

• Training Hours: (5) hours Supervised and Evaluated
• Project Description:

The trainee will develop a fully integrated marketing project that includes market analysis, target audience identification, planning a scientific marketing strategy for dental aesthetic services, executing a realistic digital campaign, and documenting results.

• Project Objectives:

1. Link marketing skills with dental aesthetic knowledge.
2. Develop an actionable and professional marketing plan.

• Trainee Tasks:

1. Analyze marketing strengths and identify opportunities.
2. Develop a digital strategy and create content.
3. Present a professional final presentation.

• Supervision and Guidance Approach:

1. In-person or remote academic guidance.

• Project Deliverables:

1. A documented PDF marketing portfolio.
2. PowerPoint presentation.
3. Official Project Completion Certificate.

1. International Professional Certificate issued by the American Board of Medical & Health Specialties – California, USA
   •  Notarized and Apostilled by the U.S. Department of State.
   • Globally verifiable via the Dataflow system
2. International Professional Certificate issued by the American Board for Training and Human Resources Development – California, USA
   • Notarized and Apostilled by the U.S. Department of State.
   • Globally verifiable via the Dataflow system
3. International Professional Certificate issued by Midmak International Academy – Syria | Australia
   • Certified by the Ministry of Foreign Affairs of Australia and Syria.
4. Academic Endorsement from the American University for Continuing Medical Education (AU-CME)
   • Independent academic documentation facilitating acceptance for international accreditation and professional development portfolios.