training course: in reputation management and crisis communication in accordance to international standards

The course is designed to enable participants to:

1. Identify potential communication risks and develop prevention and mitigation strategies.
2. Develop crisis response protocols to ensure timely and effective responses.
3. Craft professional apology and clarification messages and manage rumors effectively.
4. Conduct crisis simulations and performance evaluation (Rubric) to assess team and organizational readiness.
5. Protect the organization’s reputation and strengthen trust with internal and external stakeholders.
6. Develop strategic communication skills under pressure and manage sensitive situations effectively.

1. Applicants must be graduates or current university students in one of the following fields:

• Business Administration
• Economics
• Marketing
• Media
• Public Relations

2. Possess basic computer and digital literacy skills.
3. Demonstrate the ability to actively participate in practical and group exercises.
4. Commit to attending all course sessions and completing required practical projects.
5. No prior professional experience is required, as the course is designed in a progressive, applied manner.

1. Certified copy of university degree or student ID.
2. Recent passport-size photo with a white background.
3. Copy of national ID or passport.
4. Completed official registration form.

1. Public relations, media, and corporate communication professionals.
2. Administrators, team leaders, supervisors, and project coordinators.
3. Professionals working in corporate reputation management and media crises.
4. Employees responsible for strategic communication and handling complaints and rumors.
5. Recent graduates seeking to acquire skills in reputation management and crisis communication.

1. Mapping communication risks: to identify potential vulnerabilities.
2. Developing crisis response protocols: and strategies for handling critical situations.
3. Crafting professional apology and clarification messages and managing: rumors.
4. Crisis simulations and performance evaluation (Rubric): to apply practical solutions and analyze responses.
5. Protecting corporate reputation: and strengthening trust with stakeholders.
6. Developing strategic communication skills under pressure: and managing sensitive situations.

1. Certificate accredited by Midmak International Academy – Syria | Australia.
2. Certificate accredited by the American Board for Human Resources Training and Development – California, USA.
3. Certificate accredited by the Arab Trainers Union – Economic Unity Council – Arab League.

All certificates carry official accreditation seals and document participants achievements in accordance with international standards.