training course: in corporate communication and building brand image in accordance to international standards

The course is designed to enable participants to:

1. Craft corporate messages: clearly and professionally using the Message House model.
2. Unify the organization’s Tone of Voice: to present a consistent and strong institutional image.
3. Strengthen internal communications: to ensure effective collaboration among different teams.
4. Develop a concise communication identity: guide that can be easily applied across all messages and communication channels.
5. Enhance strategic communication skills: in a way that increases brand value and builds trust with both internal and external audiences.
6. Apply audience analysis and effective communication skills: to build a positive and integrated mental image of the organization.

1. Applicants must be graduates or current university students in one of the following fields:

• Business Administration
• Economics
• Marketing
• Media
• Public Relations

2. Possess basic computer and digital literacy skills.
3. Demonstrate the ability to actively participate in practical and group exercises.
4. Commit to attending all course sessions and completing required practical projects.
5. No prior professional experience is required, as the course is designed in a progressive, applied manner.

1. Certified copy of university degree or student ID.
2. Recent passport-size photo with a white background.
3. Copy of national ID or passport.
4. Completed official registration form.

1. Employees of institutions seeking to develop corporate communication skills and build organizational identity.
2. Administrators, team leaders, supervisors, and project coordinators.
3. Public relations, internal marketing, and corporate communication professionals.
4. Professionals working in corporate reputation management and customer experience.
5. Recent graduates seeking to develop corporate communication skills and institutional image-building capabilities.

1. Crafting corporate messages using the Message House model.
2. Unifying the organization’s Tone of Voice to ensure consistency across all channels.
3. Internal communications and building collaborative teams.
4. Developing a concise Communication Identity Guide.
5. Audience analysis and the application of strategies for building the organization’s mental image.
6. Enhancing strategic communication skills to strengthen corporate branding and reputation.
7. Simulating professional challenges and applying practical solutions to build a cohesive institutional image.

1. Certificate accredited by Midmak International Academy – Syria | Australia.
2. Certificate accredited by the American Board for Human Resources Training and Development – California, USA.
3. Certificate accredited by the Arab Trainers Union – Economic Unity Council – Arab League.
All certificates carry official accreditation seals and document participants achievements in accordance with international standards.