Training Course: Corporate Communication and Public Relations Development

1. Measure their baseline communication skills through pre- and post-assessments and identify improvement gaps.
2. Understand corporate communication concepts and their role in developing public relations according to international standards.
3. Design comprehensive public relations messages (Objective – Audience – Channel – Tone – Call to Action).
4. Apply Active Listening techniques to improve understanding and reduce miscommunication.
5. Choose appropriate communication methods when dealing with different personality types in the workplace.
6. Build effective communication based on trust, satisfaction, and expectation management to enhance the organization’s image.
7. Identify Silo Mentality challenges and propose practical communication-based solutions.
8. Use the Johari Window to enhance self-awareness, reduce blind spots, and expand the open area.
9. Apply Emotional Intelligence to manage emotions, empathy, and professional interactions in sensitive situations.
10. Prepare a practical plan to expand professional networks and align them with PR and organizational objectives.

1. Applicants must be graduates or current university students in one of the following fields:
   • Business Administration
   • Economics
   • Marketing
   • Media
   • Public Relations
2. Possess basic computer and digital literacy skills.
3. Demonstrate the ability to actively participate in practical and group exercises.
4. Commit to attending all course sessions and completing required practical projects.
5. No prior professional experience is required, as the course is designed in a progressive, applied manner.

1. Certified copy of university degree or student ID.
2. Recent passport-size photo with a white background.
3. Copy of national ID or passport.
4. Completed official registration form.

1. Public relations, media, and corporate communication staff.
2. Receptionists and client/patient/customer service staff.
3. Administrators, team leaders, supervisors, and project coordinators.
4. HR, training, quality, and community service staff.
5. Marketing, internal communication, and reputation management personnel.
6. Recent graduates seeking a career path in public relations and corporate communication.

1. Understanding communication and its importance in public relations according to International PR Standards.
2. Practical application of communication and public relations skills.
3. Active listening and interpersonal communication skills (Active Listening).
4. Expanding professional networks (Networking) and building relationships.
5. Delivering the correct message: aligning message clarity between sender and receiver (Clarity & Alignment).
6. Communicating with different personality types within and outside the organization.
7. Building effective communication through trust, satisfaction, and improved stakeholder experience.
8. Analyzing and addressing Silo Mentality challenges in the workplace.
9. Exploring blind spots through effective communication.
10. Understanding the four areas:) Blind – Hidden – Unknown – Open(
11. Applying the Johari Window in corporate communication and public relations.
12. Utilizing Emotional Intelligence and communication skills in professional environments.

1. Certificate accredited by Midmak International Academy – Syria | Australia.
2. Certificate accredited by the American Board for Human Resources Training and Development – California, USA.
3. Certificate accredited by the Arab Trainers Union – Economic Unity Council – Arab League.

All certificates carry official accreditation seals and document participants achievements in accordance with international standards.