Training course: in preparing official spokespersons in accordance to international standards

The course is designed to enable participants to:

1. Accurately and clearly formulate key messages and talking points.
2. Effectively manage critical questions and media challenges.
3. Practice practical simulations of press conferences or media statements and analyze performance.
4. Control body language, tone, and linguistic style when addressing audiences and the media.
5. Avoid common communication mistakes while increasing confidence and credibility.
6. Enhance their ability to represent the organization professionally in front of the media and the public.

1. Applicants must be graduates or current university students in one of the following fields:

Business Administration

• Economics
• Marketing
• Media
• Public Relations

2. Possess basic computer and digital literacy skills.
3. Demonstrate the ability to actively participate in practical and group exercises.
4. Commit to attending all course sessions and completing required practical projects.
5. No prior professional experience is required, as the course is designed in a progressive, applied manner.

1. Certified copy of university degree or student ID.
2. Recent passport-size photo with a white background.
3. Copy of national ID or passport.
4. Completed official registration form.

1. Official spokespersons and communications officers within institutions and organizations.
2. Public relations and corporate communications staff.
3. Leaders and executives seeking to develop media speaking skills.
4. Marketing and strategic communications staff representing their organization to the public or media.
5. Recent graduates wishing to acquire official spokesperson and media communication skills.

1. Accurately and clearly formulating key messages and talking points.
2. Managing critical questions and handling challenging inquiries.
3. Simulating press conferences or media statements with performance evaluation (Rubric).
4. Controlling language and tone while avoiding common mistakes in media communication.2
5. Applying best practices in media communication and official organizational representation.

1. Certificate accredited by Midmak International Academy – Syria | Australia.
2. Certificate accredited by the American Board for Human Resources Training and Development – California, USA.
3. Certificate accredited by the Arab Trainers Union – Economic Unity Council – Arab League.

All certificates carry official accreditation seals and document participants achievements in accordance with international standards.