
- Instructor: admin
- Duration: 10 weeks
Categories: University
Training Course: Operational Public Relations
According to International Standards
Accredited by:
Midmak International Academy – Syria | Australia
Accredited by:
The American Board of Training and Human Resources Development – California, USA
- Professional Sector: Administrative and Leadership Competency Development Sector
- Sector Code: MIA-MLC
- Qualification Track: Public Relations Skills and Corporate Communication Management
- Track Code: MIA-MLC-PRC
- Pathway Title: Training course: Operational Public Relations According to International Standards.
- Pathway Code: MIA-MLC-PRC-OPR-TC-PO8
- International Accreditation: The American Board of Training and Human Resources Development – California, USA In collaboration with: Midmak International Academy – Syria | Australia.
- Duration: (2) Weeks
- Total Training Hours: (30) Training Hours
- Training Schedule: (5) days per week × (3) hours per day
- Training Modality: On-site
- Certified Trainers: Certified trainers from Midmak International Academy – Syria | Australia.
This track focuses on developing participants’ skills in managing daily operational public relations activities, ensuring the delivery of a distinguished institutional image and strengthening relationships with partners and target audiences.
The training is based on a practical applied methodology that includes:
- Executing daily public relations tasks and managing official visits with efficiency and professionalism.
- Organizing events and protocol in accordance with institutional and international standards.
- Preparing the organization’s (Company Profile / Fact Sheet )in a clear, professional, and engaging manner.
- Managing databases and relationships with partners to ensure continuity of communication and the development of a strong professional network.
- Individual and group practical exercises, simulations of real work scenarios, and applied case studies to reinforce experiential learning.
The course is designed to enable participants to:
- Manage daily public relations tasks and official visits: effectively and professionally.
- Organize official events and protocol: in a way that reflects the organization’s distinguished image.
- Prepare the Company Profile and Fact Sheet: to present the organization clearly and professionally.
- Manage databases and partner relationships: to enhance collaboration and professional networking.
- Develop practical corporate communication skills: and improve daily interaction with internal and external stakeholders.
- Apply international best practices: in operational public relations management.
- Applicants must be graduates or current university students in one of the following fields:
- Business Administration
- Economics
- Marketing
- Media
- Public Relations
- Possess basic computer and digital literacy skills.
- Demonstrate the ability to actively participate in practical and group exercises.
- Commit to attending all course sessions and completing required practical projects.
- No prior professional experience is required, as the course is designed in a progressive, applied manner.
- Certified copy of university degree or student ID.
- Recent passport-size photo with a white background.
- Copy of national ID or passport.
- Completed official registration form.
- Public relations, media, and corporate communication staff.
- Administrators, team leaders, supervisors, and project coordinators.
- Professionals working in event management and institutional protocol.
- Employees responsible for database management and partner and client relations.
- Recent graduates seeking to acquire operational public relations and corporate communication skills.
- Daily public relations tasks and management of official visits.
- Event organization and institutional protocol in accordance with professional and international standards.
- Preparing the organization’s Company Profile and Fact Sheet in a professional manner.
- Managing databases and relationships with partners and clients.
- Applying practical skills for effective corporate communication within and outside the organization.
- Simulating daily public relations work scenarios and analyzing real-life case studies.
- Certificate accredited by Midmak International Academy – Syria | Australia.
- Certificate accredited by the American Board for Human Resources Training and Development – California, USA.
- Certificate accredited by the Arab Trainers Union – Economic Unity Council – Arab League.
All certificates carry official accreditation seals and document participants achievements in accordance with international standards.