Training course: In media And Media Relations In Accordance To International Standards

Overview
Curriculum
Instructor
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Instructor: admin
Duration: 10 weeks

Categories: University

Training course: In media And Media Relations In

Accordance To International Standards

Accredited by:

Midmak International Academy – Syria | Australia

Accredited by:

The American Board of Training and Human Resources Development – California, USA

Professional Sector: Administrative and Leadership Competency Development Sector
Sector Code: MIA-MLC
Qualification Track: Media Skills and Media Relations Management
Track Code: MIA-MLC-MRM
Pathway Title: Training course: in media and media relations in accordance with international standards.
Pathway Code: MIA-MLC-MRM-MMR-TC-PO5
International Accreditation: The American Board of Training and Human Resources Development – California, USA In collaboration with: Midmak International Academy – Syria | Australia.

Duration: (2) Weeks
Total Training Hours: (30) Training Hours
Training Schedule: (5) days per week × (3) hours per day
Training Modality: On-site
Certified Trainers: Certified trainers from Midmak International Academy – Syria | Australia.

Program Description

This track focuses on developing participants competencies in media management and media relations, enhancing the organization’s ability to communicate effectively with media outlets and external audiences, and to craft professional media messages.

The training is based on an integrated applied methodology that includes:

Press release writing and news drafting: reflecting the organization’s image with accuracy and professionalism.
Managing media interviews and statements: to ensure the delivery of accurate and consistent messages.
Preparing a comprehensive Press Kit: to enhance the organization’s image among media outlets.
Handling media inquiries and measuring communication impact: to ensure result tracking and continuous improvement of media performance.
Individual and group practical exercises, simulations of real media scenarios, and applied case studies to reinforce experiential learning.

Importance of the Diploma

The course is designed to enable participants to:

Draft press releases and corporate news: in a professional manner.
Manage media interviews and statements: in a way that positively reflects the organization’s image.
Prepare a comprehensive: and well-structured Press Kit.
Handle media inquiries: with high efficiency and analyze media feedback.
Measure the impact of media communication: to improve future media relations strategies.
Develop strategic communication skills: with media outlets and external audiences.

Admission Requirements

Applicants must be graduates or current university students in one of the following fields:
- Business Administration
- Economics
- Marketing
- Media
- Public Relations
Possess basic computer and digital literacy skills.
Demonstrate the ability to actively participate in practical and group exercises.
Commit to attending all course sessions and completing required practical projects.
No prior professional experience is required, as the course is designed in a progressive, applied manner.

Required Documents

Certified copy of university degree or student ID.
Recent passport-size photo with a white background.
Copy of national ID or passport.
Completed official registration form.

Target Audience

Media, public relations, and corporate media professionals.
Administrators, team leaders, supervisors, and project coordinators.
Professionals working in media communication management and press correspondence.
Employees responsible for media content development and Press Kit preparation.
Recent graduates seeking to develop media and media relations skills.

Course Modules

Press release writing and corporate news drafting.
Managing media interviews and statements.
Preparing a comprehensive Press Kit.
Handling media inquiries and measuring communication impact.
Applying best practical practices in media and media relations.
Simulating real media scenarios and analyzing practical case studies.

Awarded Certificates

Certificate accredited by Midmak International Academy – Syria | Australia.
Certificate accredited by the American Board for Human Resources Training and Development – California, USA.
Certificate accredited by the Arab Trainers Union – Economic Unity Council – Arab League.

All certificates carry official accreditation seals and document participants achievements in accordance with international standards.